With the release of Kanye West album, "The Life Of Pablo', the Jay Z-owned streaming site has doubled up its subscriptions and its streaming has also gone through the roof.
According to TMZ, the album has been streamed more than a 100 million times in less than two weeks, which a record for Tidal.
Also some sources revealed to the site that subscribers to the app have increased from 1 million to 2.5 million-- all because of Kanye West.
TMZ reports:
"Kanye West just did Jay Z a HUGE favor -- his new album put Tidal back in the game by giving the music service a huge financial shot in the arm.
Sources connected to Tidal tell TMZ ... "The Life of Pablo" has already been streamed more than 100 million times in less than two weeks, which is a record for the service. We're also told subscribers to the app have more than doubled from around 1 million to 2.5 million. In fact, we're told the album's been so successful his team is discussing plans for another release, which may include a physical copy. Tidal reps have been tight lipped about numbers, but they've gotta be happy with this: The new subscribers could eventually add up to at least $15 mil in additional revenue"
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